Case Analysis For 2012 Rush Limbaugh Vs. Sandra Fluke

PREL 440: Case Analysis for 2012 Rush Limbaugh vs. Sandra Fluke I. Introductory Statement Rush Limbaugh word choices are the problem. On a live radio show with over 12 million listeners, Limbaugh has openly called third year Georgetown law student, Sandra Fluke multiple derogatory words, including â€Å"slut† and â€Å"prostitute.† This has been spanned out over three days, where he has transitioned the situation into a public debate. Public Relations is needed to maintain Limbaugh positive political platform for the future. II. Situation Analysis The Rush Limbaugh Show has a format that has remained nearly unchanged since in began in 1988. The program is always aired live and primarily consists of Limbaugh’s monologues, which are based on the news of the day, interspersed with parody ads, phone calls from listeners, and a variety of comedy bits. Rush Limbaugh, personally, is considered a conservative political commentator. He currently lives in Palm Beach, Florida where he broadcasts The Rush Limbaugh Show. Limbaugh frequently criticizes, both in his books and show, what he believes to be liberal policies and politicians, as well as what he perceives as pervasive liberal bias in major U.S. media. Considered to be among the highest paid people in the U.S. media, signing a contract in 2008 for $400 million through 2016. Sandra Fluke, a 30-year-old law student at Georgetown University, was invited by Democrats to speak at a hearing by the House Oversight and Government Reform